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Interviews of executives and other videos, from the Association of Association Executives:

Remotely engaging: ways to successfully engage your online audience

Presented by Martin Shepherdly, CEO, BeThere Global

Typically associations attract a small percentage of the potential audience to their conferences. Executed well, web broadcasting, whether it be live or on demand, has the potential to engage this hard-to-reach majority audience.
In this session Martin Shepherdly, founder of BeThere Global, will provide practical things you can do to create engagement with those ‘non-attendees’ and unlock the full value of your association’s conference.
The talk will be illustrated with real world examples from the International Society for Ultrasound in Obstetrics and Gynecology (ISUOG), the Supplier Ethical Data Exchange (Sedex), the Self Storage Association (SSA UK) and others.