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Interviews of executives and other videos, from the Association of Association Executives: associationexecutives.org

Intelligent Design: The Reshaping of an Association Meeting

Martine Coutu, Executive Director, Société Internationale d'Urologie
Valerie Guillet, Congress Director. Société Internationale d'Urologie

Our discussions today will take us on a journey that will describe the ways in which we have modified the design of the annual SIU Congress in order to:
Throw the net wider to attract more participants, and involve the younger generations of urologists and trainees within the programme as well as the Society’s future;
Select destinations that work from a strategic and a mission standpoint;
Weather the sea-change in Industry participation and anticipate the shape of things to come;
Track and adapt to changes in the competitive ecosystem;
Create a deeper and more meaningful involvement for our stakeholders; and
Steer clear of some rather interesting pitfalls.

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