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Interviews of executives and other videos, from the Association of Association Executives: associationexecutives.org

Benchmarking for member engagement success

Andy Steggles, President and Co-Founder, Higher Logic

Analysis of which industries, online engagement works best for
How size of organization can impact your key performance indicators
What types of members will respond more positively to online engagement opportunities
Successful getting more members engaged in a more meaningful way
How to journey map and then automate the most important member experiences

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